A logo for Whatsername Stitch Co., featuring stylized text in red and teal, with the tagline 'Embroided things that make an impression' and a silhouette of a child's face within a circle.

MEET WHATSERNAME.

(WHOEVER SHE IS.)

A woman smiling and holding a black cap labeled "Mynot Factory" in front of her in an outdoor forest setting.

Whatsername Stitch Co was born out of pure frustration—in the best way. Behind the name is Carrie Foster, a Southern girl at heart with a love for good design, great gifts, and anything golf-adjacent.

Carrie was running her own golf swag business and couldn’t find anyone local to create embroidered hats. So she did what any reasonable, slightly stubborn entrepreneur would do: she bought the machine and taught herself.

What started as a practical solution quickly turned into a full-blown obsession. The more she stitched, the more she realized there was a real gap in the community for embroidery that felt modern, accessible, and actually fun.

Now, Carrie is the person most likely to say “yes, I can embroider that”—and then figure out how to make it even better than you imagined. Her favorite part of the job is watching people light up when they see their item come to life, one stitch at a time.

And just like that, Whatsername became something bigger than a name—it became the work.

>Contact Carrie… (Really, she will answer.)

So…who is Whatsername?

A woman taking a selfie outdoors on a paved path in a park, wearing a cap that says 'Birdie Hunting' and a beige athletic top, with trees and a lamppost in the background during late afternoon sunlight.
A woman wearing a white and navy cap with the words 'Pinehurst or Bust' embroidered on it, shielding her eyes with her hand, standing outdoors at a golf course.
Two folded sweatshirts, one gray and one cream, both with embroidered text. The gray sweatshirt has the word 'PINEHURST' and the cream sweatshirt also has the word 'PINEHURST,' both in large embroidered letters.

WEAR IT LIKE A LOCAL

Shop Whatsername Around Town

Like our style? Us too! A small selection of Whatsername custom creations can be found locally at Against the Grain in Southern Pines. It’s an easy way to see our work up close, try on styles, and snag something ready to wear—no custom order required.

OUR MISSION IS SIMPLE:

To make custom embroidery easy, approachable, and genuinely enjoyable for our community.

We’re here to help businesses stand out, make gifting more personal, and bring customization to life through thoughtfully made goods.

We believe embroidery should feel expressive, not intimidating. And you should never have to wait three weeks for a hat.